Thursday, December 10, 2009

WESLEY OWEN & the decline of High Street Christian Book Retailing in the UK.

I can't say that I am entirely surprised by the demise of "Wesley Owen" but I was taken aback by "Borders" recent difficulties.

Each Autumn I visit the centre of Leeds to do some Christmas shopping - even though I moved to London nearly 19 years ago I still think that the shopping is better in my adoptive home town; it has everything from Harvey Nichols to a cheap & cheerful market, and every brand in between all in a pedestrianised area.

When I first moved to Leeds from Bradford to start my nurse training at St James' Hospital in the early 1980's the main Christian book retailer in town was 'Scripture Union' with a shop in King Edward Street in the heart of the retail district. I visited 'SU' almost on a weekly basis and built up a collection of books, some of which have stood the test of time and I still have them on my bookshelf.

'SU' subsequently became purely a publishing company and the shops were taken over by Wesley Owen. In Leeds the shop relocated to the other side of The Headrow (Leeds' equivalent of Oxford St!) and away from the main shopping centre.

Each year I would make a point of going into Wesley Owen and this has become my bellweather on the Christian retail scene for what it is worth. What has struck me quite forcefully in recent times is how little floor space is actually given over to books! There was a very large 'greetings card' section and a large area for music and DVDs, a sizeable space for religious knick-knacks and "art"; easily less than half the shop was for books (maybe 40% max if you include childrens books and sunday school material). They had staples like Bibles and a selection of BST commentaries (fair enough!) but I was confused by the section headings - under "Doctrine & Theology" they had books like 'The Shack'!

Readers of this blog will know that I do not rate 'The Shack' and yet even so I would not argue that this book should not be in a Christian bookshop - I do, however, have a problem with it being in that section of a Christian bookshop! The book I was looking for, John Dickson's "Sneaking Suspicion", an evangelistic book, was ostensibly to be found in the children's area an assistant informed us! Overall the selection of books on offer were, in my opinion, "lightweight" at best.

Some have argued that Christians should get out there and support shops like Wesley Owen because they are a witness to the Gospel on the high street. To which I have to say "how can I support them if they don't sell what I want to buy?"

I buy a lot of Christian books but as I've grown older I tend to buy weightier, thoughtful books and publications I will continue to refer to - not the pop paperbacks on offer at Wesley Owen. The stuff generally on sale will date very quickly and most Evangelicals will rapidly out grow this stuff - or, more worringly, the new believer will become very disillusioned with the brand of Christianity on sale there and will move on to other things entirely as they mature.

I also visited 'Borders' in Leeds the morning that company announced that it was going into liquidation. I loved 'Borders' as a book shop because it offered a wide range of unusual books and it had a great DVD section which included a lot of 'world cinema'. On this visit I noticed that it too was selling more pop books and the cinema section had also shifted down market. No doubt they had good commercial reasons for doing this but can a high street store really compete head to head with the internet and supermarkets? Such stores need to have a unique selling point. Surely it should have tried to retain its niche as an up-market bookstore that was a joy to visit and browse around!

If 'Borders' can't succeed on the high street by shifting down market Wesley Owen stands no chance! Surely the way to go is to become a specialist up-market book shop with a particular niche on the high street? But it seems to me that Wesley Owen has lost its soul.

We couldn't find the book I went in to buy - so the assistant very helpfully gave us the web address of an internet book retailer who did stock it! Need I say more?


Post Script dated 6-Jan-2010.
I gather that some of the Wesley Owen stores have been taken over by an Australian company called Koorang and these stores will continue to trade under the WO brand. Some other stores have been taken over by CLC. There remains a large number of WO shops, as yet, without a buyer including the one in Leeds.

2 comments:

Anonymous said...

Interesting take on the situation, Pete. Quite what the future shape of Christian retailing/bookselling here in the UK remains to be seen — we're certainly going through a difficult period!

You'd be very welcome if you'd like to join in the conversations on the UKCBD blog, christianbookshopsblog.org.uk...

swiftypete said...

It strikes me that W.O. had little understanding of the book products they were attempting to sell which was evidenced by the mis-match of books within 'section headings'.

I recognise that there is pressure to sell the books which are in the top 250, but I would argue that this bias skews the vision of a "Christian" bookshop toward the things of momentary interest rather than anything with intellectual ambition.

This means that such a bookshop is reliant on a relatively immature market and cannot develop any sort of 'brand loyalty' as its target group continuely out-grows the product on sale.